Bright Cellars wine Club – Pass on this. – Athan Zafirov Wine Blog

Bright Cellars wine Club – Pass on this.

Bright Cellars is a convenient wine club that sends you regular wines. It's a good solution for people who are casual about wine, do not care for varied flavors and do not want to purchase wine.

Bright Cellars purchase their wines from Sonoma 980 and then they create their own brand labels and apply it to the wines they send in their club. Their promise is that you will try varied and small wine brands – this is an outright lie.

If you like and appreciate wines and exotic flavors, this really isn't a good fit as the quality is more for people who are casual drinkers and want something mild. The club attracts people by claiming they will only pay $10-15 for a $25 bottle when in fact the wine is actually $6 bottles that do not retail anywhere bc the brands they are from do not exist.

Overall, if this is a good wine club for you – that's great and not my business to disrupt. However, they are completely deceptive in their brand approach. It just infuriates me – it is common business practice to white label products in all industries, but their marketing and language is incredibly misleading.

I couldn't find any good info before signing up so this is kinda a PSA.

(And truly what I dislike about this is the promise to discover brands and experience wine within a context of creation – all that is faked or removed)


Athan Zafirov

For 15 years, Athan Zafirov has traveled the vineyards around the world and worked with some of the greatest chefs including Francois Duc and Alan Brown.

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Published by athanzafirovwine

Athan Zafirov, sommelier, food and wine lover of life and travel.

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